Paintball Sports International

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Beginning with the February 2005 issue, Paintball Sports magazine will be sold at Wal-mart stores across the country!

This past spring, Paintball Sports magazine was redesigned with significant changes in the editorial content and the look of the magazine. New
graphic artists and editorial staff were brought in to catapult the magazine into the future. The deal with Wal-mart is just the next step in the
magazine’s continuing growth. “There were two big markets we wanted to break—Sports Authority and Wal-mart,” said Publisher Mike Cutino. “We signed on last month to be carried at Sports Authority stores and now we’ll be available at Wal-mart, too.” In the past five months, Paintball Sports has increased its circulation substantially, with 1.2 million readers nationwide. Wal-mart distribution will only enhance those numbers. “We’re doing things in this industry no one has done before,” Cutino said. “Our readers love it.” Paintball Sports is available at paintball fields and stores, on the newsstand at bookstores such as Borders, Waldenbooks and B. Dalton, as well as locations such as 7-11s, Sports Authority and now Wal-mart.