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HASTINGS - AMODEA TRAINING TOUR
The Most Effective, 7-Hour, Intensive, Informative, Field/Store Training Seminar Is Coming!
The Greg Hastings/John Amodea Field & Store Training Tour
The Most Effective, 7-Hour, Intensive, Informative, No Frills, Field/Store Training Seminar Is Coming To You!
If you are a paintball field or store owner you’re probably aware that companies like KEE Action Sports, Tippmann and others are running excellent programs to bring more players to the game of paintball. And that’s a good thing. But getting players to your field or store is only part of
what it takes to make a living as a paintball field or store owner. The game day or shopping experience is what will bring them back. And creating a loyal customer base is only valuable if you are making a profit. The Field & Store Training Tour is a unique experience, created by Greg
Hastings and John Amodea, to help you in all three phases of running your paintball business:
Getting players to you, keeping them coming back, and maximizing your margins.
The Field & Store Training Tour really is, 7 hours of intense, informative, no-frills training—no trade show, no new product “show and tell” and no fancy dinner—just hardcore, non-stop training with two successful lifelong members of the paintball industry that have been to literally hundreds of paintball fields and store around the US. Come prepared to learn, gain
confidence, and get motivated with your NEW plan for success! Here are just a few topics that will be covered.
Ten Must-Have Website Features: The web is an amazing resource and it’s the most underutilized marketing tool in paintball. Our surveys and research shows exactly what players want and need when they visit your website. We’ll help you streamline your website quickly and easily – and we’ll give you copies of the surveys and research to take home and digest. This
includes the new research which is being prepared for this series.
Lessons in Social Media: Having Facebook and Twitter pages is a great start but using them (and others) effectively and time-efficiently are the keys to taking advantage of these great free marketing tools. Reach thousands of potential customers without spending hours each day doing it.
The 60-Second Promotional Video: It's a video-centric world. This session will give you the knowledge on what makes a good promotional paintball video as well as teaching you how to shoot, edit, upload, and promote the videos of the special game experience your field offers.
This includes tips on the FREE tools you will need.
Creating a Better Game Experience for Your Customer: Companies like KEE Action Sports and Tippmann Sports have excellent programs to help get first-timers out to paintball fields worldwide, but getting them to come back is the only way to grow your paintball field. In this 45-minute class we’ll give you many practical ideas we’ve picked up from the hundreds of
paintball fields we’ve visited over the last decade.
Customer Service Training for Your Employees: Your paintball store sales staff and your paintball field refs and staff are an extension of you. In this 45-minute session we’ll share customer service ideas that begin before the customer enters your property all the way through to when they’ve gone home.
Improve Your Margins: The difference between making a living and barely breaking even in the paintball retail business is minuscule. We’ll share tips that are being used in many other action sports retail stores worldwide. These tips can increase your profits by thousands of dollars
without ever increasing your sales.
Field & Store Marketing: John has been in paintball publishing for 19 years and before that he ran a promotional products manufacturing facility. In this half hour class he shares dozens of low/no cost way to get people to your store or field. This includes working with local newspapers, getting local sponsorships, press release writing tips, and more.
Diversifying: It’s no secret that it has become increasingly difficult to make a living running a paintball store or field over the last five years—but there are ways to diversify without wholesale changes to what you’re already doing.
Other topics that will be covered include: Protecting Your Online Reputation – For Free, Viral Marketing, Self-Replicating Messaging, Facebook Photo Tagging, PDF Search Engines, E-Mail Newsletter Marketing, Monitoring EBay Trends, Twitter, Tying the web/Facebook/Twitter into
one manageable package, and more!
2012 Field & Store Training Tour Schedule
February 10 South Dallas
March 9 Fort Lauderdale
March 30 Los Angeles
April 27 Chicago
May 4 Portland
June 8 Philadelphia
August 17 Boston
Teachers: John Amodea and Greg Hastings
Class schedule (7 hours)
8:30 - 9:30
9:30 - 9:45
Introduction and schedule outline
9:45 - 10:15 Ten “Must-Have” Website Features
10:30 - 11:00 Lessons in Social Media
11:00 - 11:15 Break
11:15 - 11:45 The 60 Second Promotional Video
11:45 – 12:30 Creating a Better Game Experience for Your Customer
12:30 – 1:30 Lunch
1:30 – 2:15 Customer Service Training for Your Employees
2:15 – 2:45 Improve Your Margins
2:45 – 3:00 Break
3:00 - 3:30
Field & Store Marketing
3:30 – 4:30 Diversifying
4:30 – 5:30 Meet n Greet, take home literature and swag.
Cost per attendee: $125 for first registrant from your company, $85 for everyone else
Leverage Real World Experience:
About John Amodea: John played his first game of paintball in 1985 and has been a paintball field operator, is one of the co-founders of Pev’s Paintball, played on the pro paintball circuit, he’s been a scenario game general and has been a paintball magazine Editor for 19 years. He
currently is the President and editor of PaintballX3 Magazine. John has visited more than 400 paintball fields and stores in the last decade.
About Greg Hastings: Celebrating 25 years in paintball, as a player, designer, manufacturer, distributor, retailer, marketing guru, video game developer, ambassador, Greg has averaged appearances internationally at 35 fields per year over the last 3 years alone.
You can register now for the Field & Store Training Tour at, http://