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FOR IMMEDIATE RELEASE Anderson Humphreys
THE FIRST EXTREME PARK IS UNDER WAY IN CHICAGO
CHICAGO, IL., February 29- Forest Brown and Anderson Humphreys announced today the start of construction of Challenge Park Xtreme on a 152 acre site outside of Joliet. The $7.7 million park will feature Paintball, BMX Racing, a skateboarding and other extreme related sports.
Forest Brown has operated Challenge Park-Chicago for the past 13 years,
building it into the most successful paintball park in the world, with
annual attendance in excess of 30,000. His partner, Anderson
Humphreys, owned and operated Challenge Park - Memphis and The Paintball
Store for the past 5 years. Both parks showed tremendous growth over
the last few
"Anderson and I have been working on our shared vision of Challenge Park Xtreme for a number of years. In fact, we believe that anyone who has ever played paintball dreams of a facility like this," said Brown.
"Last year Anderson and I made a commitment - park or bust. Nothing on this scale has ever been attempted in the realm of paintball. We were determined to do it and do it right," according to Brown.
Humphreys said, "Paintball is the primary draw. This park will be arguably the finest paintball complex in the world.... to the 10th power. The demographics of skateboarding, in line skating and BMX racing are a perfect cross over and fit well."
Over the past year the two men met constantly, refining the concept again and again, and working it into a comprehensive business plan. Armed with a tenacious belief in the project, the two started their capitalization efforts in Memphis. They were further convinced that having a strategic partner from within the paintball industry was key. Up stepped Brass Eagle (Nasdaq:XTRM), a worldwide leader in manufacturing, marketing and distribution of paintball products. "They saw the mutual advantages we saw," according to Humphreys.
Brown added, "We both knew paintball was just below the radar screen, and having a world class facility was exactly what the industry needed. The timing couldn't have been more perfect."
Lynn Scott, Brass Eagle's president and CEO said, "We are very enthusiastic
about this opportunity, which enables us to leverage our expertise in the
paintball industry while at the same time creating an additional growth
vehicle for Brass Eagle. In keeping with our focus on growth opportunities
that complement our core paintball business, we believe Challenge Park
Xtreme will provide us with an ideal platform to test product, conduct market research and to further build Brass Eagle's brand equity in the extreme sports arena."
The paintball aspect of the facility will consist of 30 separate playing fields linked by a tram designed to help customers get from field to field. In one field alone, "The Town," more than $1 million will be spent developing a two-story town complete with streets, curbs, sidewalks, traffic lights, parked cars, a re-creation down to the smallest detail.
Many of the fields will be underwritten by various companies both in
and out of the paintball industry. Humphreys pointed out, as an example,
"The building fronts in the town will be sponsored by various companies.
It will be an effective way of advertising with a dominating presence.
How many ads can you literally walk into," said Humphreys, who has an extensive
advertising background and owns Humphreys, Ink. Advertising, in Memphis.
Another popular feature will be "The Ruins," the brainchild of Forest Brown, who actually crafted a detailed scaled model. It is being replicated exactly to Brown's specifications. "Personally, I feel it will be our most popular field," said Brown, "but we are developing a lot of ideas which are now on the drawing board. We've put together the best design team imaginable," most of these designers specialize in the field of theme park development."
Other attractions will include a giant sculptured rock canyon, an old west calvary fort as well as a complete paintball tournament complex consisting of seven arena ball fields. Field names like Turmoil, Havoc, Pandemonium, Chaos, Frenzy and Jungle of Doom set the tone.
Brown & Humphreys hope to have the park open September 1, 2000,
and stand poised for rapid expansion on the promise of success.
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