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Boomer/Teen Publishers Laud Sport As A Family Activity
Monrovia, Calif -- July 3, 2000 ---
PaintballNewsletter.com, a free e-mail newsletter, launches this week as
the first father/son publication about the rapidly growing sport of paintball;
a Web site by the same name starts up the week of July 10. This is
the culmination of efforts which began earlier this year, when self-styled
"aging Baby Boomer" Jonathan Bernstein, 49, was introduced to paintball
by his high school-age son, Erik, an experienced player. The elder Bernstein,
a national public relations consultant and
PaintballNewsletter.com emphasizes the
pure fun and great exercise inherent in paintball play, with articles and
information for beginners and advanced players alike. It also reflects
the joy both have found in their common love of an activity which, Erik
Bernstein said, "breaks down the age barrier between us, because inside
we're both just big kids." Erik serves as newsletter editor, Jonathan
as publisher. And, as an unexpected side effect of early news about
their plans, Jonathan's PR consultancy, Bernstein Communications, has
In their first issue of PaintballNewsletter.com, Jonathan Bernstein compares his former pastime of golf with paintball play. For example, he said, "In golf you're trying to hit your target, but in paintball your target is also trying to hit you! Guess which one is better exercise?" And, as he points out, "in paintball, even a beginner can be accurate and perform well without lying about it."
Also in the premiere issue, Erik tells his peers how they can get their parents or other loved ones to play paintball with them. "The price may be a point of resistance for parents. Get around this by telling them it's cheaper than Disneyland or Magic Mountain."
The ezine and Web site will both give special attention to stories about and by families who play paintball together, while encouraging the use of humor by its staff and contributing writers.
Anyone can subscribe to the free, twice-monthly,
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